Promotion Committee


Branding and Operation Projects

This group is a modified version of the Promotion Committee. The Promotion Committee was traditionally planning, staffing, and operating large events. These bulk of these responsibilities have been taken on by the DSC’s Event Coordinator with the assistance of the DSC Executive Director. In this new framework, the Promotion Committee assists with improving the quality on the programming and events and also can focus on shining a spotlight and bringing awareness about the DSC to the larger community. 


The DSC’s workforce is mostly composed of volunteers. The DSC plans on using this unique feature to drive its branding and showcase the organization as a diverse and inclusive team of people with various aspirations and skills, all working together towards improving life in downtown Sykesville.

Project List

  • Promote downtown businesses through coordinated digital marketing campaigns.
  • Expand video storytelling and multimedia content highlighting local entrepreneurs.
  • Improve signage during fundraisers and events.
  • Explore Every Door Direct Mail (EEDM) for Sykesville Main Street promotions.
  • Host community events and experiences that draw diverse audiences to downtown (Candle Light Fever at St Joe, Concert at the Carroll Council, Concert at Fred Gossage).
  • Strengthen sponsorship opportunities and branded merchandise programs.
  • Engage youth and emerging entrepreneurs through programs such as the Junior Market.
  • Explore new fundraising opportunities, build strategic partnerships, and reduce the demand on Town and DSC staff resources.
  • Promote Sykesville Main Street through innovative initiatives (purchase a coin press, explore portal experience, research video mapping, etc)

DSC FY2026-2027 Work Plan

Previous Achievements

Achievements

– Coordination and hosting 3 yearly fundraisers and 6 community events including a 6-month Farmers Market.

– Assistance with merchants sponsored event and creation of shopping events.

Creation of a Licensing agreement.

- Organization and operation of a yearly Golf tournament.

– Creation of a quarterly newsletter.

– Completion of the Sykesville Secret Santa project.

– Coordination of a storefront decoration contest, in partnership with the Town of Sykesville.

– Organization and operations of the Sykesville Motorcycle Poker Run.

– Organization and operations of the Sykesville Pup Walk.

– Collaboration with the Carroll County Center for Breast Health to create the Sykesville Pink Fling.

– Organization and operations of the Star Scavenger hunt.

– Creation of the Disco-rona Dance off.

– Award of the Coolest Small Town in America in 2016.

- Award of Best Main Street in America in 2020.

- Semifinalist of the Great American Main Street Award in 2023.

– Best Main Street award, T-shirts’ design and sale.

Promotion Committee Chair: Bree Baston, Promotion 
Committee Meetings: 3rd Wednesday of each month, at 7 pm, location varies with attendance.
Contact us for the monthly location.

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